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1. 
Cover image for Consumer behavior analysis : (A) rational approach to consumer choice
Consumer behavior analysis : (A) rational approach to consumer choice
by 
Hantula, Donald A.
Format: 
Books
Publication Date 
2013
Excerpt: 
/ Jorge M. Oliveira-Castro -- 8.Consumer Brand Choice: Money Allocation as a Function of Brand Reinforcing
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2. 
Cover image for Let them eat cake : marketing luxury to the masses-as well as the classes
Let them eat cake : marketing luxury to the masses-as well as the classes
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2005
Excerpt: 
with money -- 10. Promoting luxuries - the myths and mysteries of luxury branding -- 11. Retailing and
Available: Copies:
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