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Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

Baskin, Jonathan Salem.

Format:

Books

Publication Date

2009

Excerpt:

-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction

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Advertising and the mind of the consumer : what works, what doesn't, and why.

Sutherland, Max.

Format:

Books

Publication Date

2008

Excerpt:

reality : seeing things in different ways -- 3. Subliminal advertising : the biggest myth of all -- 4

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Consumer behaviour in tourism

Swarbrooke, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html

Format:

Books

Publication Date

2007

Excerpt:

tourist behaviour -- The green tourist : myth or reality?

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Brand hijack : marketing without marketing

Wipperfürth, Alex.

Format:

Books

Publication Date

2005

Excerpt:

Marketing without marketing -- The "no marketing" myth -- The hijack -- Public property : the

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Consumer behaviour in tourism

Swarbrooke, John.

Format:

Books

Publication Date

1999

Excerpt:

behaviour -- Pt. 6. Topical Issues in Consumer Behaviour. 14. The green tourist - myth or reality? 15. The

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