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3073. 
Cover image for Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2007
Excerpt: 
disposing -- Ch. 11. Group influence and opinion leadership -- Ch. 12. Organizational and household decision
Available: Copies:
3074. 
Cover image for Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
-- Ch. 6. Personality and Lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude Change and Interactive
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