The personality continuum and consumer behavior / Albanese, Paul J.

, Motivation and Hedonism -- The Self and Personality -- Perception -- Learning and Knowledge -- Attitude

-- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles

-Ming Choi -- Fashion brand personality and advertisement response : incorporating a symbolic interactionist

-- Chapter 8. Personality and self-concept -- Chapter 9. Market segmentation, targeting and positioning

Contents note continued: Introduction -- Personality -- Approaches to studying personality -- Type

perception and learning -- Customer motivation -- Customer attitudes -- Personality and self

and Household Influences -- Psychographics: Values, Personality, and Lifestyles -- Social Influences

values -- Ch. 5. The self -- Ch. 6. Personality and lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude

, Personality, and Emotion -- Attitudes and Influencing Attitudes -- Self-Concept and Lifestyle -- Situational

perception and learning -- Customer motivation -- Customer attitudes -- Personality and self

product or service -- The primal destination -- The primal personality -- The final step. Primal