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1. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- 12.2.Engaged people (consumers) will continue to drive products and research -- 12.3.Play and games
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2. 
Cover image for Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
by 
Kanner, Bernice.
Format: 
Books
Publication Date 
2004
Excerpt: 
. In the store -- 24. A dozen tricks marketers play.
Available: Copies:
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