Search Results for Press.

|

|

|

Enable Accessibility Mode

|

Remember to clear the cache and close the browser window.

IIE Logo

Search Limit

Rooms Restriction Values

Search Field

Target Value

Limit Value

Restriction Value

Search For:

Advanced Search

IIE

Teaching and Learning
Library Events
Faculty of Commerce
Faculty of Humanities
Faculty of ICT
Faculty of Social Science
Distance Education

Switch to list view

Switch to thumbnail view

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

15 Results Found

Subscribe to search results

1 2

000000000000IIE

Print

Select a list

Make this your default list.

The following items were successfully added.

There was an error while adding the following items. Please try again.

One or more items could not be added because you are not logged in.

1.

Cover image for Customer behavior : consumer behavior & beyond

Customer behavior : consumer behavior & beyond

by

Sheth, Jagdish N.

Format:

Books

Publication Date

1999

Excerpt:

Dryden Press series in marketing

Available: Copies:

2.

Cover image for No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]

No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]

by

Kennedy, Dan S., 1954-

Format:

Books

Publication Date

2012

Excerpt:

Entrepreneur Press,

Available: Copies:

3.

Cover image for Bounded rationality and industrial organization

Bounded rationality and industrial organization

by

Spiegler, Ran.

Format:

Books

Publication Date

2011

Excerpt:

Oxford University Press,

Available: Copies:

4.

Cover image for Preattentive processing of web advertising

Preattentive processing of web advertising

by

Yoo, Chan Yun.

Table of contents only http://www.loc.gov/catdir/toc/ecip0717/2007018343.html

Format:

Books

Publication Date

2007

Excerpt:

Cambria Press,

Available: Copies:

5.

Cover image for Buyer behaviour : understanding consumer psychology and marketing

Buyer behaviour : understanding consumer psychology and marketing

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Oxford University Press,

Available: Copies:

6.

Cover image for Explorations of marketing in society

Explorations of marketing in society

by

Gundlach, Gregory T. (Gregory Thomas)

Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html

Format:

Books

Publication Date

2007

Excerpt:

press that brings real challenges and impacts to life. The book provides expert and provocative

Available: Copies:

7.

Primal branding : create zealots for your brand, your company, and your future

by

Hanlon, Patrick.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html

Format:

Books

Publication Date

2006

Excerpt:

Free Press,

Available: Copies:

8.

Cover image for Lifestyle market segmentation

Lifestyle market segmentation

by

Cahill, Dennis J.

Format:

Books

Publication Date

2006

Excerpt:

Haworth Press,

Available: Copies:

9.

Cover image for Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

by

Johnson, Lisa, 1967-

Table of contents only http://www.loc.gov/catdir/toc/fy0703/2006298835.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html

Format:

Books

Publication Date

2006

Excerpt:

Free Press,

Available: Copies:

10.

Cover image for Buyer behaviour : a multi-cultural approach

Buyer behaviour : a multi-cultural approach

Buyer behaviour : a multi-cultural approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

Oxford University Press,

Available: Copies:

11.

Cover image for Priceless : turning ordinary products into extraordinary experiences

Priceless : turning ordinary products into extraordinary experiences

by

LaSalle, Diana, 1949-

Format:

Books

Publication Date

2003

Excerpt:

Harvard Business School Press,

Available: Copies:

12.

Cover image for The social psychology of consumer behaviour

The social psychology of consumer behaviour

by

Bagozzi, Richard P.

Format:

Books

Publication Date

2002

Excerpt:

Open University Press,

Available: Copies:

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

1 2

Limit Search Results

Narrowed by:

Included

Subject: Consumer behavior.

Access Level

Author

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(2)

(2)

Goldsmith, Ronald Earl.

(2)

Rousseau, Deon.

(2)

Bagozzi, Richard P.

(1)

Bettman, James R.

(1)

Block, Lauren G.

(1)

Boshoff, Christo.

(1)

Britton, Terry.

(1)

Cahill, Dennis J.

(1)

Gundlach, Gregory T. (Gregory Thomas)

(1)

Gürhan-Canli, Zeynep, 1968-

(1)

Hanlon, Patrick.

(1)

(1)

Johnson, Lisa, 1967-

(1)

Kennedy, Dan S., 1954-

(1)

(1)

LaSalle, Diana, 1949-

(1)

Luce, Mary Frances, 1967-

(1)

Mittal, Banwari.

(1)

Newman, Bruce I.

(1)

(1)

Priester, Joseph R., 1960-

(1)

Sheth, Jagdish N.

(1)

(1)

Wilkie, William L.

(1)

(1)

Format

(15)

Item Category 1

Material Type

Language

(15)

Library

Shelf Location

Publication Date

Subject

Marketing -- Psychological aspects.

(3)

(3)

Consumers -- South Africa.

(2)

Consumers' preferences.

(2)

Customer relations.

(2)

Target marketing.

(2)

Branding (Marketing)

(1)

Consumer satisfaction.

(1)

Consumers -- Psychology.

(1)

Consumers -- Research.

(1)

Consumers' preferences -- Econometric models.

(1)

(1)

Consumption (Economics) -- Psychological aspects.

(1)

Consumption (Economics) -- Social aspects.

(1)

Decision making.

(1)

(1)

(1)

Industrial design.

(1)

Industrial organization (Economic theory)

(1)

Internet advertising -- Psychological aspects.

(1)

(1)

(1)

Market segmentation.

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- Social aspects.

(1)

Marketing research.

(1)

Older consumers.

(1)

Product management.

(1)

Public interest.

(1)

Risk-taking (Psychology)

(1)

Social marketing.

(1)

(1)

Item Available

Advanced Search Location

{sortLabel}

	{facetName}	{results}

	{displayName}	{count}
{error}

Copyright 2020 Sirsi Corporation - Portfolio Version 5.0.2