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00IIE
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1. 
Cover image for Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Further reading -- References -- 12.Innovation -- Introduction -- The product life cycle -- Adoption of
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2. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
, services, and ideas -- Strategies for new products and the product life cycle -- The nature of the supply
Available: Copies:
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