Search Results for Product management.

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6 Results Found

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How cool brands stay hot : branding to Generation Y

Bergh, Joeri van den, 1971-

Format:

Books

Publication Date

2013

Excerpt:

Product management.

Available: Copies:

How cool brands stay hot : branding to generation Y

Bergh, Joeri van den.

Format:

Books

Publication Date

2011

Excerpt:

Product management.

Available: Copies:

Tourism business frontiers : consumers, products and industry

Buhalis, Dimitrios.

Format:

Books

Publication Date

2006 2005

Excerpt:

Tourism management dynamics : trends, management and tools

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Priceless : turning ordinary products into extraordinary experiences

LaSalle, Diana, 1949-

Format:

Books

Publication Date

2003

Excerpt:

Product management.

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Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

, services, and ideas -- Strategies for new products and the product life cycle -- The nature of the supply

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Consumer psychology for marketing

Foxall, G. R.

Format:

Books

Publication Date

1998

Excerpt:

market segmentation, product positioning and new product development. The authors bring the first edition

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