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1. 
Cover image for Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
by 
Seeco, Louis Itumeleng.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- HIV/AIDS and culture -- Television and radio in homes -- Telecommunications and the people -- Culture
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2. 
Cover image for Advertising and the mind of the consumer : what works, what doesn't, and why.
Advertising and the mind of the consumer : what works, what doesn't, and why.
by 
Sutherland, Max.
Format: 
Books
Publication Date 
2008
Excerpt: 
. Why radio ads aren't recalled -- 22. Maximizing ad effectiveness : develop a unique and consistent
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