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Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

Versfeld, R. Andrew.

Format:

Computer file

Publication Date

2009

Excerpt:

, with special reference to Apple / Versfeld, R. Andrew.

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Consumer behaviour.

Sethna, Zubin, author.

Format:

Books

Publication Date

2019

Excerpt:

Formation and Change -- Consumers as Social Actors (The Sociological Issues) : -- Reference Groups -- Age

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The eye of the driver : an analysis of what men and women see in luxury cars

Pougnet, Jacqueline.

Format:

Manuscript

Publication Date

2014

Excerpt:

1:REFERENCE

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Consumer behaviour : perspectives, findings and explanations

O'Shaughnessy, John, 1927-

Format:

Books

Publication Date

2013

Excerpt:

Economics -- 11.Social Psychology: Social Groups, Social Reference Groups and the Nature and Role of Emotion

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Introduction to consumer behaviour

Joubert, Johan Pierre Retief, editor.

Format:

Books

Publication Date

2013

Excerpt:

-- Chapter 3. The influence of reference groups on consumer behaviour -- Chapter 4. Personal characteristics

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Consumer behaviour

Blythe, Jim.

Format:

Books

Publication Date

2013

Excerpt:

-- Antecedents of consumer behaviour -- Neuroscience -- Psychology -- Sociology -- Further reading -- References

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Consumer behaviour

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

-- Culture and subculture -- Reference groups and social class -- Personal characteristics -- Customer

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Consumer behavior & marketing strategy

Peter, J. Paul.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

-- Cultural and cross-cultural influences -- Subculture and social class -- Reference groups and family

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Consumer behaviour

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

-- Culture and subculture -- Reference groups and social class -- Personal characteristics -- Customer

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10.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Peter, J. Paul.

Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html

Format:

Books

Publication Date

2005

Excerpt:

class -- 14. Reference groups and family -- Sect. 5. Consumer analysis and marketing strategy -- 15

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11.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

settings. 10. Reference Groups and Family Influences -- 11. Social Class and Consumer Behavior -- 12. The

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12.

Customer behavior : consumer behavior & beyond

Sheth, Jagdish N.

Format:

Books

Publication Date

1999

Excerpt:

context: economy, government, and technology -- Personal context: culture, reference groups, and personal

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