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1. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Motivation research (Marketing)
Available: Copies:
2. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Motivational conflict -- Hedonism -- Understanding motivation -- Research into motivation -- Further reading
Available: Copies:
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