by
Schiffman, Leon G., author.
Format:
Books
Publication Date
2019
Excerpt:
Communication and consumer behavior -- Part IV Social and cultural settings -- Part V Consumer decision
by
Hoyer, Wayne D. author.
Format:
Books
Publication Date
2013
Excerpt:
responsibility and ethics in marketing. With even more real-world examples and application exercises, including
by
Dann, Stephen, 1973-
Format:
Books
Publication Date
2011
Excerpt:
DIRECTIONS -- Chapter 14: Applications for business and non-business -- Chapter 15: Law, ethics and society
by
Hoyer, Wayne D.
Format:
Books
Publication Date
2010
Excerpt:
Consumer Effort -- Post-Decision Processes -- The Consumer's Culture -- Consumer Diversity -- Social Class
by
Parsons, Elizabeth.
Format:
Books
Publication Date
2009
Excerpt:
-- Social marketing and consumer citizenship / Effi Raftopoulou -- New technologies of marketing research
by
Gundlach, Gregory T. (Gregory Thomas)
Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html
Format:
Books
Publication Date
2007
Excerpt:
Marketing -- Social aspects.
by
Solomon, Michael R.
Format:
Books
Publication Date
2004
Excerpt:
Opinion Leadership. 13. Buying and Disposing -- Pt. IV. Ethics and Consumer Protection. 14. Ethics, Social