Social marketing and behaviour change : models, theory and applications / Brennan, Linda L. author.

Handbook of research on gender and marketing / Dobscha, Susan, editor.

consumer behavior and features coverage of social media, digital consumption and up to date marketing

Motivation research (Marketing)

Psychology -- Social aspects.

responsibility and ethics in marketing. With even more real-world examples and application exercises, including

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

E-marketing : theory and application / Dann, Stephen, 1973-

Consumer Effort -- Post-Decision Processes -- The Consumer's Culture -- Consumer Diversity -- Social Class

Consumer behavior & marketing strategy / Peter, J. Paul.

Contemporary issues in marketing and consumer behaviour / Parsons, Elizabeth.

Comportement social.