sacrificing rigor in the name of user-friendliness. But although such books sometimes keep students happy

enables students to not just understand microeconomics, but to think like economists themselves, and to

sacrificing rigor in the name of user-friendliness. But although such books sometimes keep students happy

CB : consumer behavior : student edition 6 / Babin, Barry J.

own research direction. All students of marketing theory, behavior analysis and consumer choice will

Continued: Application -- Appendix 3A Student Project: Obtaining a Script or Protocol of a Buying Episode

enjoyable guide to this essential subject, enabling students and professionals alike to master the skills

"This book will be essential reading for advanced students and researchers of American Studies

-provoking information is presented in an engaging everyday context that helps students, business people, and scholars

for international students and will also allow Australian students to gain a global context.

result is essential reading for students, researchers and practitioners in psychology and marketing, as

This book is a core text for students of consumer or buyer behaviour. It looks at the subject from