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1. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- 7.1.2.Kano satisfaction survey step by step -- 7.1.3.Comparison with degree of importance surveys
Available: Copies:
2. 
Cover image for Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2008
Excerpt: 
Market surveys.
Available: Copies:
3. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Market surveys -- United States.
Available: Copies:
4. 
Cover image for Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
by 
Hawkins, Del I.
Format: 
Books
Publication Date 
1992
Excerpt: 
Market surveys -- United States -- Case studies.
Available: Copies:
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