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1. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Communications: Examining Antecedents and Consequences / George R. Milne -- 7.Web 2.0 and Consumers' Digital
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2. 
Cover image for E-marketing : theory and application
E-marketing : theory and application
E-marketing : theory and application
by 
Dann, Stephen, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
for benefit -- PART 3: E-MARKETING APPLICATIONS -- Chapter 7: Web 2.0 and social media marketing
Available: Copies:
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