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Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women

Kanner, Bernice.

Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html

Format:

Books

Publication Date

2004

Excerpt:

Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women /

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Handbook of research on gender and marketing

Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior.

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The eye of the driver : an analysis of what men and women see in luxury cars

Pougnet, Jacqueline.

Format:

Manuscript

Publication Date

2014

Excerpt:

The eye of the driver : an analysis of what men and women see in luxury cars / Pougnet, Jacqueline.

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Why women shop : secrets revealed

Minahan, Stella.

Format:

Books

Publication Date

2005

Excerpt:

Women consumers.

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New woman hybridities : feminity, feminism and international consumer culture, 1880-1930

Beetham, Margaret, 1919-

Format:

Books

Publication Date

2004

Excerpt:

New woman hybridities : feminity, feminism and international consumer culture, 1880-1930 / Beetham

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