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1. 
Cover image for Handbook of research on gender and marketing
Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
gaze; 5. The hashtaggable body: negotiating gender performance in social media; 6. Patriarchal myths
Available: Copies:
2. 
Cover image for Consumer behavior analysis : (A) rational approach to consumer choice
Consumer behavior analysis : (A) rational approach to consumer choice
by 
Hantula, Donald A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Nicholson -- 14.From Job Analysis to Performance Management: A Synergistic Rapprochement to Organizational
Available: Copies:
3. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Evaluating supplier capability -- Evaluating supplier performance -- Further reading -- References -- 16
Available: Copies:
4. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
product research -- 9.1.5.Understanding consumer segments -- 9.1.6.Assessment of sensory performance -- 9
Available: Copies:
5. 
Cover image for Let them eat cake : marketing luxury to the masses-as well as the classes
Let them eat cake : marketing luxury to the masses-as well as the classes
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2005
Excerpt: 
's passion -- 7. Personal luxury products - personal luxury performance parameters -- 8. Luxury experiences
Available: Copies:
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