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1. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Branding (Marketing)
Available: Copies:
2. 
Cover image for Developing winning brand strategies
Developing winning brand strategies
by 
Finskud, Lars.
Format: 
Books
Publication Date 
2009 2003
Excerpt: 
Branding (Marketing)
Available: Copies:
3. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Branding (Marketing)
Available: Copies:
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