Customer intelligence : from data to dialogue

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Title:

Customer intelligence : from data to dialogue

Author:

Kelly, Sean, 1960-

ISBN:

9780470018583

Personal Author:

Kelly, Sean, 1960-

Publication Information:

Hoboken, N.J. : John Wiley, c2006.

Physical Description:

xxvi, 251 p. ; 24 cm.

Contents:

The concept of customer intelligence : from product to customer -- Achieving an intelligence capability : from data to knowledge -- The eclipse of mass marketing : from many to one -- Achieving segmentation and differentiation : from fuzzy to focused -- The collapse of time : from lapsed to real -- Customer privacy and confidentiality : from surveillance to permission -- Closing the loop : from monologue to dialogue -- The new practice of marketing : from selling to buying.

Subject Term:

Consumers' preferences.

Consumers -- Research -- Data processing.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020372633	658.834 K29C 2006	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168020381659	658.834 K29C 2006	2	Searching... Unknown

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Summary

Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.