Buyer behaviour : a multi-cultural approach
Title:
Buyer behaviour : a multi-cultural approach
Author:
Du Plessis, P. J. (Phillipus Jacobus), 1943-
ISBN:
9780195784312
Personal Author:
Edition:
3rd ed.
Publication Information:
Oxford ; New York : Oxford University Press, ©2003.
Physical Description:
xvi, 485 pages : illustrations ; 25 cm
General Note:
Revised edition of: Buyer behaviour : strategic marketing applications. 2nd ed. 1994.
Contents:
Researching the market ; The South African consumer ; The consumer, business and services marketing decision-making processes; Consumer perceptions and motivation ; Attitudes, learning and involvement ; Personality and psychographics ; Marketing communication ; Cultural influences on buyer behaviour ; Economic and price factors in demand ; Consumerism and social responsibility.
Geographic Term:
Added Author:
Added Uniform Title:
Buyer behaviour.