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Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

Hatch, Mary Jo.

Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html

Format:

Books

Publication Date

2008

Excerpt:

Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0808

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Tribal knowledge : business wisdom brewed from the grounds of Starbucks corporate culture

Moore, John, 1970 May 7-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0615/2006018167.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0664/2006018167-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006018167-d.html

Format:

Books

Publication Date

2006

Excerpt:

Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0664

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Global business practices : adapting for success

Schuster, Camille Passler, 1950-

Table of contents only http://catdir.loc.gov/catdir/toc/fy0708/2006014874.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1505/2006014874-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1505/2006014874-b.html

Format:

Books

Publication Date

2006

Excerpt:

Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1505

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Organizational design : a step-by-step approach

Burton, Richard M.

Publisher description http://www.loc.gov/catdir/enhancements/fy0642/2006296105-d.html
Table of contents http://www.loc.gov/catdir/enhancements/fy0642/2006296105-t.html

Format:

Books

Publication Date

2006

Excerpt:

information-rich organizations of tomorrow."--BOOK JACKET.

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Broaden the vision and narrow the focus : managing in a world of paradox

Lucas, J. R. (James Raymond), 1950-

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020942.html

Format:

Books

Publication Date

2006

Excerpt:

present and live in the future -- Communicate more and filter information -- Exercise authority and share

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The corporation : the pathological pursuit of profit and power

Bakan, Joel.

Contributor biographical information http://catdir.loc.gov/catdir/bios/simon053/2003064242.html
Publisher description http://catdir.loc.gov/catdir/description/simon052/2003064242.html

Format:

Books

Publication Date

2005

Excerpt:

Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon053/2003064242

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The pirate inside : building a challenger brand culture within yourself and your organization

Morgan, Adam.

Books24x7 http://www.books24x7.com/marc.asp?bookid=11256
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=219706
ebrary http://site.ebrary.com/id/10300671
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117396
MyiLibrary http://www.myilibrary.com?id=27115

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0616

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Organizational culture and leadership

Schein, Edgar H.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002764.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004002764.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004002764.html
Cover http://swbplus.bsz-bw.de/bsz11387040xcov.htm

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Books

Publication Date

2004

Excerpt:

, Schein draws on a wide range of contemporary research to redefine culture, offers new information on the

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Culture and positioning as determinants of strategy : personality and the business organization

Ellson, Tony, 1953-

Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html

Format:

Books

Publication Date

2004

Excerpt:

Contributor biographical information <a href="http://www.loc.gov/catdir/bios/hol056/2003065683.html

Available: Copies:

10.

Achieving post-merger success : a stakeholder's guide to cultural due diligence, assessment, and integration

Carleton, J. Robert, 1940-

Table of contents http://www.loc.gov/catdir/toc/ecip048/2003018519.html
Publisher description http://www.loc.gov/catdir/description/wiley0310/2003018519.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003018519.html

Format:

Books

Publication Date

2004

Excerpt:

Contributor biographical information <a href="http://www.loc.gov/catdir/bios/wiley047/2003018519

Available: Copies:

11.

Work culture transformation : straw to gold - the modern hero's journey

Lotze, Evie.

Format:

Books

Publication Date

2004

Excerpt:

information manager dealing with change, large or small. It will be invaluable to all managers with the

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12.

Managing change across corporate cultures

Trompenaars, Alfons.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0628/2005472595-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0628/2005472595-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0628/2005472595-t.html

Format:

Books

Publication Date

2004

Excerpt:

Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0628

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