Title:
Reputation management : the key to successful public relations and corporate communication
Author:
Doorley, John.
ISBN:
9780415974707
9780415974714
Personal Author:
Publication Information:
New York ; London : Routledge, ©2007.
Physical Description:
xxiv, 432 pages : illustrations ; 27 cm
Contents:
Reputation management -- Ethics and communication -- Media relations -- New media -- Employee communication -- Government relations -- Community relations -- Investor relations -- Global corporate communication -- Integrated communication -- Issues management -- Crisis communication -- Corporate responsibility -- Challenges and opportunities in public relations and corporate communication.
Added Author:
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/fy0713/2007297462.htmlPublisher description http://catdir.loc.gov/catdir/enhancements/fy0743/2007297462-d.html