Contemporary thoughts on corporate branding and corporate identity management

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Title:

Contemporary thoughts on corporate branding and corporate identity management

Author:

Karaosmanoglu, Elif.

ISBN:

9780230543140

Publication Information:

Basingstoke : Palgrave Macmillan, 2008.

Physical Description:

1 v. ; 22cm.

Subject Term:

Branding (Marketing)

Corporate image.

Added Author:

Karaosmanoglu, Elif.

Electronic Access:

http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023682384	659.2 M519C 2008	1	Searching... Unknown

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Summary

Summary

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

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