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2. 
Cover image for Brand enigma : decoding the secrets of your brand
by 
Bruce, Duncan, 1951-
Format: 
Books
Publication Date 
2008
Excerpt: 
sussing out the competition -- Engaging staff in the employer brand -- Web threats and opportunities -- An
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3. 
Cover image for Broken windows, broken business : how the smallest remedies reap the biggest rewards
by 
Levine, Michael, 1954-
Format: 
Books
Publication Date 
2005
Excerpt: 
countless companies striving to stay ahead of their competition." "In this vital work, author Michael Levine
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