Search Results for Culture.

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Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

Hatch, Mary Jo.

Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html

Format:

Books

Publication Date

2008

Excerpt:

Taking brand initiative : how companies can align strategy, culture, and identity through corporate

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The soul of the corporation : how to manage the identity of your company

Bouchikhi, Hamid.

Format:

Books

Publication Date

2008

Excerpt:

Corporate culture.

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Balanced brand : how to balance the stakeholder forces that can make or break your business

Foley, John, 1955-

Format:

Books

Publication Date

2006

Excerpt:

-- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture

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Worldwide identity : inspired design from forty countries

Peters, Robert L. (Robert Lloyd), 1954-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005010739.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014753954&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2005010739-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005010739-d.html

Format:

Books

Publication Date

2005

Excerpt:

. Understanding culture is imperative in avoiding identity crisis and rootlessness, and is a prerequisite for the

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Managing corporate reputation and risk : developing a strategic approach to corporate integrity using knowledge management

Neef, Dale, 1959-

Publisher description http://www.loc.gov/catdir/description/els031/2003052325.html
Table of contents http://www.loc.gov/catdir/toc/els031/2003052325.html

Format:

Books

Publication Date

2003

Excerpt:

-- Ch. 9. Creating a Culture of Integrity and Knowledge Sharing -- Ch. 10. Systems That Support

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