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Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

Hatch, Mary Jo.

Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html

Format:

Books

Publication Date

2008

Excerpt:

value of brands company-to-customer and the HR significance of brands company-to-employee. It places the

Available: Copies:

The soul of the corporation : how to manage the identity of your company

Bouchikhi, Hamid.

Format:

Books

Publication Date

2008

Excerpt:

"We live in a new Age of Identity, in which your employees, customers, investors, and other

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Living the brand : how to transform every member of your organization into a brand champion

Ind, Nicholas.

Table of contents http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html

Format:

Books

Publication Date

2007

Excerpt:

Management -- Employee participation.

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Balanced brand : how to balance the stakeholder forces that can make or break your business

Foley, John, 1955-

Format:

Books

Publication Date

2006

Excerpt:

"Every stakeholder - customers, employees, shareholders, and community members - plays a role in

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Corporate social responsibility : doing the most good for your company and your cause

Kotler, Philip.

Table of contents http://www.loc.gov/catdir/toc/ecip0422/2004020375.html

Format:

Books

Publication Date

2005

Excerpt:

-- 7. Community volunteering : employees donating their time and talents -- 8. Socially responsible

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