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1. 
Cover image for Balanced brand : how to balance the stakeholder forces that can make or break your business
Balanced brand : how to balance the stakeholder forces that can make or break your business
by 
Foley, John, 1955-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture
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2. 
Cover image for Reputation : realizing value from the corporate image
Reputation : realizing value from the corporate image
by 
Fombrun, Charles J.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=807078&custom_att_2=simple_viewer
Table of contents http://www.gbv.de/dms/hbz/toc/ht007329838.pdf
Format: 
Books
Publication Date 
1996
Excerpt: 
variety of industries, such as international fashion, investment banking, packaged goods, and even U
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