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1. 
Cover image for Designing B2B brands : lessons from Deloitte and 182,000 brand managers
Designing B2B brands : lessons from Deloitte and 182,000 brand managers
by 
Martinez Onaindia, Carlos.
Format: 
Books
Publication Date 
2013
Excerpt: 
Designing B2B brands : lessons from Deloitte and 182,000 brand managers / Martinez Onaindia, Carlos.
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2. 
Cover image for Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
by 
Schmitt, Bernd.
Publisher description http://www.loc.gov/catdir/description/simon033/99018003.html
Contributor biographical information http://www.loc.gov/catdir/bios/simon051/99018003.html
Format: 
Books
Publication Date 
1999
Excerpt: 
approach to marketing for the branding and information age. Schmitt shows how managers can create holistic
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3. 
Cover image for Reputation : realizing value from the corporate image
Reputation : realizing value from the corporate image
by 
Fombrun, Charles J.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=807078&custom_att_2=simple_viewer
Table of contents http://www.gbv.de/dms/hbz/toc/ht007329838.pdf
Format: 
Books
Publication Date 
1996
Excerpt: 
professionals in public, community, investor, and employee relations as well as brand and marketing managers and
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