Search Results for Name.

|

|

|

Enable Accessibility Mode

|

Remember to clear the cache and close the browser window.

IIE Logo

Search Limit

Rooms Restriction Values

Search Field

Target Value

Limit Value

Restriction Value

Search For:

Advanced Search

IIE

Teaching and Learning
Library Events
Faculty of Commerce
Faculty of Humanities
Faculty of ICT
Faculty of Social Science
Distance Education

Switch to list view

Switch to thumbnail view

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

9 Results Found

Subscribe to search results

1

000000000IIE

Print

Select a list

Make this your default list.

The following items were successfully added.

There was an error while adding the following items. Please try again.

One or more items could not be added because you are not logged in.

1.

Designing B2B brands : lessons from Deloitte and 182,000 brand managers

by

Martinez Onaindia, Carlos.

Format:

Books

Publication Date

2013

Excerpt:

Brand name products -- Management.

Available: Copies:

2.

Connective branding : building brand equity in a demanding world

by

Fisher-Buttinger, Claudia.

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Valuation -- Management.

Available: Copies:

3.

Cover image for The soul of the corporation : how to manage the identity of your company

The soul of the corporation : how to manage the identity of your company

by

Bouchikhi, Hamid.

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Management.

Available: Copies:

4.

Logo savvy : top brand-design firms share their naming and identity strategies

by

Chua, Perry.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html

Format:

Books

Publication Date

2007

Excerpt:

"How do you create a name for your company, product, or service? What should its look be? Logo

Available: Copies:

5.

Living the brand : how to transform every member of your organization into a brand champion

by

Ind, Nicholas.

Table of contents http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html

Format:

Books

Publication Date

2007

Excerpt:

Brand name products.

Available: Copies:

6.

Balanced brand : how to balance the stakeholder forces that can make or break your business

by

Foley, John, 1955-

Format:

Books

Publication Date

2006

Excerpt:

Brand name products.

Available: Copies:

7.

Cover image for Corporate reputation and competitiveness

Corporate reputation and competitiveness

by

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Management.

Available: Copies:

8.

Cover image for Marketing aesthetics : the strategic management of brands, identity, and image

Marketing aesthetics : the strategic management of brands, identity, and image

by

Schmitt, Bernd.

Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html

Format:

Books

Publication Date

1997

Excerpt:

Brand name products.

Available: Copies:

9.

Cover image for Reputation : realizing value from the corporate image

Reputation : realizing value from the corporate image

by

Fombrun, Charles J.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=807078&custom_att_2=simple_viewer
Table of contents http://www.gbv.de/dms/hbz/toc/ht007329838.pdf

Format:

Books

Publication Date

1996

Excerpt:

gold; what's in a name?; enlightened self-interest; reputational capital; the Midas touch; shaping

Available: Copies:

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

1

Limit Search Results

Narrowed by:

Included

Subject: Corporate image.

Access Level

Author

Bouchikhi, Hamid.

(1)

(1)

Davies, Gary, 1946-

(1)

Fisher-Buttinger, Claudia.

(1)

Foley, John, 1955-

(1)

Fombrun, Charles J.

(1)

(1)

(1)

Kendrick, Julie.

(1)

Kimberly, John R. (John Robert), 1942-

(1)

Martinez Onaindia, Carlos.

(1)

Resnick, Brian, 1974-

(1)

Schmitt, Bernd.

(1)

Simonson, Alex.

(1)

Vallaster, Christine, 1971-

(1)

Wow Branding (Firm)

(1)

Format

(9)

Item Category 1

Material Type

Language

(9)

Library

Shelf Location

Publication Date

(1)

(1)

(1)

Subject

Brand name products -- Management.

(4)

Brand name products.

(3)

Business names.

(2)

Brand name products -- Valuation -- Management.

(1)

Branding (Marketing)

(1)

Branding (Marketing) -- Management.

(1)

Business names -- Catalogs.

(1)

Business names -- Management.

(1)

(1)

(1)

Compétitivité.

(1)

(1)

Corporate culture.

(1)

Corporate identity.

(1)

Corporate image -- Case studies.

(1)

Corporate image -- Catalogs.

(1)

Corporations -- Public relations.

(1)

Entreprises -- Image.

(1)

(1)

(1)

Logos (Symbols)

(1)

Logos (Symbols) -- Catalogs.

(1)

Logos (Symbols) -- Design.

(1)

Management -- Employee participation.

(1)

(1)

Marques de commerce.

(1)

(1)

Opinion publique.

(1)

Politique de l'information.

(1)

(1)

Product management.

(1)

Produits de marque.

(1)

Relations publiques.

(1)

Relationship marketing.

(1)

(1)

Strategisch management.

(1)

Strategisches Management.

(1)

Trademarks -- Design.

(1)

(1)

Wettbewerbsfähigkeit.

(1)

Item Available

Advanced Search Location

{sortLabel}

	{facetName}	{results}

	{displayName}	{count}
{error}

Copyright 2020 Sirsi Corporation - Portfolio Version 5.0.2