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1. 
Cover image for The global corporate brand book
The global corporate brand book
The global corporate brand book
by 
Morley, Michael.
Format: 
Books
Publication Date 
2009
Excerpt: 
Business names.
Available: Copies:
2. 
Cover image for The soul of the corporation : how to manage the identity of your company
The soul of the corporation : how to manage the identity of your company
by 
Bouchikhi, Hamid.
Format: 
Books
Publication Date 
2008
Excerpt: 
Business names -- Management.
Available: Copies:
4. 
Cover image for Logo savvy : top brand-design firms share their naming and identity strategies
Logo savvy : top brand-design firms share their naming and identity strategies
by 
Chua, Perry.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Business names -- Catalogs.
Available: Copies:
5. 
Cover image for Living the brand : how to transform every member of your organization into a brand champion
Living the brand : how to transform every member of your organization into a brand champion
by 
Ind, Nicholas.
Table of contents http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Business names.
Available: Copies:
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