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by 
Ind, Nicholas.
Format: 
Books
Publication Date 
2007
Excerpt: 
Living the brand : how to transform every member of your organization into a brand champion / Ind
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2. 
Cover image for Designing B2B brands : lessons from Deloitte and 182,000 brand managers
by 
Martinez Onaindia, Carlos.
Format: 
Books
Publication Date 
2013
Excerpt: 
organization, to help other business-to-business operations deliver a high-impact, value-added brand experience
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by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
1999
Excerpt: 
, Strategic, and Organizational Issues. 9. Experiential Hybrids and Holistic Experiences. 10. Strategic Issues
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by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
1997
Excerpt: 
symbols convey. Any person in any organization in any industry can benefit from employing the tools of
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