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Designing B2B brands : lessons from Deloitte and 182,000 brand managers

Designing B2B brands : lessons from Deloitte and 182,000 brand managers

by

Martinez Onaindia, Carlos.

Format:

Books

Publication Date

2013

Excerpt:

talent teams; agencies and vendors; and more considers the impact of digital and social media, two

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2.

Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world

Rethinking reputation : how PR trumps marketing and advertising in the new media world

Rethinking reputation : how PR trumps marketing and advertising in the new media world

by

Seitel, Fraser P.

Format:

Books

Publication Date

2012

Excerpt:

Social media.

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3.

Cover image for Campaign strategies and message design : a practitioner's guide from start to finish

Campaign strategies and message design : a practitioner's guide from start to finish

by

Moffitt, Mary Anne, 1944-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018456690&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1999

Excerpt:

Mass media -- Social aspects.

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