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Reputation : realizing value from the corporate image

Fombrun, Charles J.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=807078&custom_att_2=simple_viewer
Table of contents http://www.gbv.de/dms/hbz/toc/ht007329838.pdf

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Books

Publication Date

1996

Excerpt:

Reputation : realizing value from the corporate image / Fombrun, Charles J.

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Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value

Haywood, Roger, 1939-

Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009330.html

Format:

Books

Publication Date

2005

Excerpt:

for maximizing value / Haywood, Roger, 1939-

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Designing B2B brands : lessons from Deloitte and 182,000 brand managers

Martinez Onaindia, Carlos.

Format:

Books

Publication Date

2013

Excerpt:

organization, to help other business-to-business operations deliver a high-impact, value-added brand experience

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Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

Hatch, Mary Jo.

Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html

Format:

Books

Publication Date

2008

Excerpt:

value of brands company-to-customer and the HR significance of brands company-to-employee. It places the

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Managing corporate reputation and risk : developing a strategic approach to corporate integrity using knowledge management

Neef, Dale, 1959-

Publisher description http://www.loc.gov/catdir/description/els031/2003052325.html
Table of contents http://www.loc.gov/catdir/toc/els031/2003052325.html

Format:

Books

Publication Date

2003

Excerpt:

. Establishing and Managing an Ethical Framework -- Ch. 7. Understanding the Value of Knowledge and Risk

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