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1. 
Cover image for Living the brand : how to transform every member of your organization into a brand champion
Living the brand : how to transform every member of your organization into a brand champion
by 
Ind, Nicholas.
Table of contents http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Introduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values
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2. 
Cover image for Balanced brand : how to balance the stakeholder forces that can make or break your business
Balanced brand : how to balance the stakeholder forces that can make or break your business
by 
Foley, John, 1955-
Format: 
Books
Publication Date 
2006
Excerpt: 
the overall success of a company. When corporate values are out of alignment with stakeholder values
Available: Copies:
3. 
Cover image for Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value
Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value
by 
Haywood, Roger, 1939-
Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009330.html
Format: 
Books
Publication Date 
2005
Excerpt: 
for maximizing value / Haywood, Roger, 1939-
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4. 
Cover image for Reputation : realizing value from the corporate image
Reputation : realizing value from the corporate image
by 
Fombrun, Charles J.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=807078&custom_att_2=simple_viewer
Table of contents http://www.gbv.de/dms/hbz/toc/ht007329838.pdf
Format: 
Books
Publication Date 
1996
Excerpt: 
Reputation : realizing value from the corporate image / Fombrun, Charles J.
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