The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth
Title:
The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth
Author:
Strumpman, Emma.
Personal Author:
Physical Description:
62 pages
General Note:
Dissertation (Honours)--Independent Institute of Education, Sandton, 2016.
Added Corporate Author: