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Creative marketing : an extended metaphor for marketing in a new age

Fillis, Ian.

Format:

Books

Publication Date

2006

Excerpt:

Creative marketing : an extended metaphor for marketing in a new age / Fillis, Ian.

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Welcome to the creative age : bananas, business and the death of marketing

Earls, Mark.

Table of contents http://www.loc.gov/catdir/toc/wiley031/2002512721.html

Format:

Books

Publication Date

2002

Excerpt:

Welcome to the creative age : bananas, business and the death of marketing / Earls, Mark.

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Strategic creativity : a business field guide to advertising, branding, and design

Landa, Robin, author.

Format:

Books

Publication Date

2022

Excerpt:

Communication in marketing.

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Brand enigma : decoding the secrets of your brand

Bruce, Duncan, 1951-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Branding (Marketing)

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Management and creativity : from creative industries to creative management

Bilton, Chris.

Table of contents only http://www.loc.gov/catdir/toc/ecip067/2006002731.html

Format:

Books

Publication Date

2007

Excerpt:

marketing to creative consumption -- The politics of creativity.

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Juicing the orange : how to turn creativity into a powerful business advantage

Fallon, Pat.

Table of contents http://www.loc.gov/catdir/toc/ecip065/2005036310.html

Format:

Books

Publication Date

2006

Excerpt:

Marketing.

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Design

Peters, Thomas J.

Format:

Books

Publication Date

2005

Excerpt:

Produits nouveaux -- Marketing.

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The pirate inside : building a challenger brand culture within yourself and your organization

Morgan, Adam.

Books24x7 http://www.books24x7.com/marc.asp?bookid=11256
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=219706
ebrary http://site.ebrary.com/id/10300671
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117396
MyiLibrary http://www.myilibrary.com?id=27115

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Most marketing and branding books fall into one of two camps: either they are about leaders or they

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Innovating the corporation : creating value for customers and shareholders

Kuczmarski, Thomas D., 1951-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00034869.html

Format:

Books

Publication Date

2001 2000

Excerpt:

recognized experts in the marketing of new products and services. Their Guaranteed Innovation System has

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10.

Disruption : overturning conventions and shaking up the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html

Format:

Books

Publication Date

1996

Excerpt:

Disruption, the groundbreaking new book by global advertising and marketing authority Jean-Marie Dru. To put

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