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1. 
Cover image for Creative marketing : an extended metaphor for marketing in a new age
Creative marketing : an extended metaphor for marketing in a new age
Creative marketing : an extended metaphor for marketing in a new age
by 
Fillis, Ian.
Format: 
Books
Publication Date 
2006
Excerpt: 
Creative marketing : an extended metaphor for marketing in a new age / Fillis, Ian.
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2. 
Cover image for Innovation and the creative process : towards innovation with care
Innovation and the creative process : towards innovation with care
Innovation and the creative process : towards innovation with care
by 
Fuglsang, Lars.
Format: 
Books
Publication Date 
2008
Excerpt: 
Customers -- 4. Innovation with Care in Health Care: Translation as an Alternative Metaphor of Innovation
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3. 
Cover image for Big ideas : putting the zest into creativity
Big ideas : putting the zest into creativity
by 
Ceserani, Jonne, 1954-
Format: 
Books
Publication Date 
2002
Excerpt: 
-step creative problem-solving model -- Springboards -- Imaging, metaphor, analogy and excursion -- journeys into
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4. 
Cover image for Creative management
Creative management
by 
Henry, Jane.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0657/2001272381-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2001272381-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
/ The theory behind the practice / Metaphor and the evolution of the living organization / Style
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