Corporate entrepreneurship : innovation and strategy in large organizations / Burns, Paul, 1949-

, corporate ventures, corporate strategy, or human resources, this book also speaks to the specific needs of

questions -- Case exercise -- References -- Appendix -- 15.Strategy for change -- Introduction -- Context

-- Strategic fit : pulling opportunities from strategy -- Short-term profitability : analyzing near

strategy for supporting new product development / Alison Rieple, Adrian Habererg, and Jonathan Gander

: strategy, leadership and adhocracy -- Business development and organisational change -- From creative

-- Technology, innovation, and strategy -- Journeys in strategic space -- The care and feeding of strategy

A brief history of advertising -- The biz : structure, strategy, and the creative brief -- Thinking

growth? -- Managing the strategy development process -- There is good money, and there is bad money.

End of progress -- Facing up to strategy decay -- Business concept innovation -- Be your own seer

be surprised to learn that it's planning and strategy, rather than technology, that most often point