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1. 
Cover image for How customers think : essential insights into the mind of the market
How customers think : essential insights into the mind of the market
by 
Zaltman, Gerald.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001
Format: 
Books
Publication Date 
2003
Excerpt: 
consensus maps -- Memory's fragile power -- Memory, metaphor, and stories -- Stories and brands -- Part III
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2. 
Cover image for Cracking creativity : the secrets of creative genius
Cracking creativity : the secrets of creative genius
by 
Michalko, Michael, 1940-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-d.html
Format: 
Books
Publication Date 
2001 1998
Excerpt: 
learned? This is the book that answers those questions and more, bringing life-changing creative
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