Coca-globalization : following soft drinks from New York to New Guinea

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Title:

Author:

Foster, Robert John, 1957-

ISBN:

9780312238711

9780230603868

Personal Author:

Foster, Robert John, 1957-

Edition:

1st ed.

Publication Information:

New York : Palgrave Macmillan, 2008.

Physical Description:

xxviii, 275 p. : ill. ; 22 cm.

Contents:

The social life of worldly things : commodity consumption and globalization -- Glocalizing Coca-cola : the multilocal multinational corporation -- Qualifying products : trademarks, brands and value-creation -- A network of perspectives : the meanings of soft drinks in Papua New Guinea -- Corporations, consumers and new strategies of citizenship -- Shareholder activism : consumer citizenship inside the corporation -- Pouring rights : politics, products, agency and change -- Conclusion : product networks and the politics of knowledge.

Subject Term:

Commerce -- Social aspects.

Cola drinks -- Social aspects.

Consumers -- Social aspects.

Culture and globalization.

Electronic Access:

Publisher description http://www.loc.gov/catdir/enhancements/fy0809/2007026773-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0730/2007026773-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0730/2007026773-t.html

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023685320	306.4 F734C 2008	1	Searching... Unknown

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Summary

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.