pt. 1. An overview of consumer behavior -- Ch. 1. Introduction : the world of consumers -- Ch. 2. The changing world of consumption -- Ch. 3. The meaning and nature of culture -- Ch. 4. Consumption meanings -- pt. 2. Marketing decisions and consumer behavior -- Ch. 5. Consumer behaviors and marketing strategies -- Ch. 6. Learning about consumers -- pt. 3. Consumers as interpreters -- Ch. 7. Consumer motives, goals, and involvement -- Ch. 8. Perception : worlds of sensations -- Ch. 9. Experience, learning, and knowledge -- Ch. 10. The self and selves -- pt. 4. Consumers in social context -- Ch. 11. Lifestyles : consumption subcultures -- Ch. 12. Economic and social segments -- Ch. 13. Organizational and household behaviors -- Ch. 14. Interpersonal influence -- pt. 5. Consumer action -- Ch. 15. Consumer attitudes and decisions -- Ch. 16. Acquiring things -- Ch. 17. Consumer innovation -- Ch. 18. Consumer satisfaction -- Ch. 19. Disposition, recycling, and reuse.