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1. 
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Commitment-led marketing : the key to brand profits is in the customer's mind / Hofmeyr, J. H. (Jan
Available: Copies:
3. 
Cover image for Predicting market success : new ways to measure customer loyalty and engage customers with your brand
Predicting market success : new ways to measure customer loyalty and engage customers with your brand
by 
Passikoff, Robert, 1948-
Format: 
Books
Publication Date 
2006
Excerpt: 
integrate loyalty and engagement metrics into existing marketing strategies - letting you accurately predict
Available: Copies:
4. 
Cover image for The culting of brands : when customers become true believers
The culting of brands : when customers become true believers
by 
Atkin, Douglas.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
5. 
Cover image for The culting of brands : turn your customers into true believers
The culting of brands : turn your customers into true believers
by 
Atkin, Douglas.
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Branding (Marketing)
Available: Copies:
6. 
Cover image for The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
by 
Freeland, John G.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002010873.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002010873.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Branding (Marketing)
Available: Copies:
7. 
Cover image for Customer equity : building and managing relationships as valuable assets
Customer equity : building and managing relationships as valuable assets
by 
Blattberg, Robert C., 1942-
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer services -- Marketing.
Available: Copies:
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