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1. 
Cover image for Predicting market success : new ways to measure customer loyalty and engage customers with your brand
Predicting market success : new ways to measure customer loyalty and engage customers with your brand
by 
Passikoff, Robert, 1948-
Format: 
Books
Publication Date 
2006
Excerpt: 
Predicting market success : new ways to measure customer loyalty and engage customers with your
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2. 
Cover image for Researching customer satisfaction & loyalty : how to find out what people really think
Researching customer satisfaction & loyalty : how to find out what people really think
by 
Szwarc, Paul.
Format: 
Books
Publication Date 
2005
Excerpt: 
Market research in practice series
Available: Copies:
3. 
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format: 
Books
Publication Date 
2000
Excerpt: 
loyalty and brand equity -- 5. The Impact of Commitment of How People Behave in Markets -- Proven results
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