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Commitment-led marketing : the key to brand profits is in the customer's mind

Commitment-led marketing : the key to brand profits is in the customer's mind

by

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

Format:

Books

Publication Date

2000

Excerpt:

Commitment-led marketing : the key to brand profits is in the customer's mind / Hofmeyr, J. H. (Jan

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2.

Cover image for A critical analysis of how premium automoblie manufacturer such as Audi and BMW attempt to create loyal customers during 2008/2009 economic crisis

A critical analysis of how premium automoblie manufacturer such as Audi and BMW attempt to create loyal customers during 2008/2009 economic crisis

A critical analysis of how premium automoblie manufacturer such as Audi and BMW attempt to create loyal customers during 2008/2009 economic crisis

by

Ellis, Michael Roy.

Format:

Manuscript

Publication Date

2009

Excerpt:

Automobiles -- Marketing.

Available: Copies:

3.

Predicting market success : new ways to measure customer loyalty and engage customers with your brand

Predicting market success : new ways to measure customer loyalty and engage customers with your brand

by

Passikoff, Robert, 1948-

Format:

Books

Publication Date

2006

Excerpt:

integrate loyalty and engagement metrics into existing marketing strategies - letting you accurately predict

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4.

Cover image for The culting of brands : when customers become true believers

The culting of brands : when customers become true believers

The culting of brands : when customers become true believers

by

Atkin, Douglas.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- Marketing -- Management.

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5.

Cover image for The culting of brands : turn your customers into true believers

The culting of brands : turn your customers into true believers

The culting of brands : turn your customers into true believers

by

Atkin, Douglas.

Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html

Format:

Books

Publication Date

2004

Excerpt:

Branding (Marketing)

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6.

Cover image for The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability

The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability

The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability

by

Freeland, John G.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002010873.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002010873.html

Format:

Books

Publication Date

2003

Excerpt:

Branding (Marketing)

Available: Copies:

7.

Cover image for Customer equity : building and managing relationships as valuable assets

Customer equity : building and managing relationships as valuable assets

Customer equity : building and managing relationships as valuable assets

by

Blattberg, Robert C., 1942-

Format:

Books

Publication Date

2001

Excerpt:

Customer services -- Marketing.

Available: Copies:

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