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1. 
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Technological innovations.
Available: Copies:
2. 
Cover image for Turn clicks into customers : proven marketing techniques for converting online traffic into revenue
Turn clicks into customers : proven marketing techniques for converting online traffic into revenue
by 
Forrester, Duane.
Format: 
Books
Publication Date 
2010
Excerpt: 
Internet advertising.
Available: Copies:
3. 
Cover image for The next evolution of marketing : connect with your customers by marketing with meaning
The next evolution of marketing : connect with your customers by marketing with meaning
by 
Gilbreath, Bob.
Format: 
Books
Publication Date 
2009
Excerpt: 
Advertising.
Available: Copies:
4. 
Cover image for Culture and positioning as determinants of strategy : personality and the business organization
Culture and positioning as determinants of strategy : personality and the business organization
by 
Ellson, Tony, 1953-
Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html
Format: 
Books
Publication Date 
2004
Excerpt: 
sometimes sought through promotion, advertising and communications plans."--BOOK JACKET.
Available: Copies:
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