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1. 
Cover image for Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
by 
Paharia, Rajat.
Format: 
Books
Publication Date 
2013
Excerpt: 
Part 2: Execution -- Case studies in customer engagement -- Case studies in skills and learning
Available: Copies:
2. 
Cover image for The market-driven supply chain : a revolutionary model for sales and operations planning in the new on-demand economy
by 
Burrows, Robert P. (Robert Penn)
Format: 
Books
Publication Date 
2012
Excerpt: 
times. It's not as daunting as it sounds with the tools, tips, and case studies in "The Market
Available: Copies:
3. 
Cover image for The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth
by 
Geehan, Sean, author.
Format: 
Books
Publication Date 
2011
Excerpt: 
customer programs for B2B companies of every size. The playbook is also supported by case studies and
Available: Copies:
4. 
Cover image for Effective customer care
by 
Wellington, Patricia.
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer relations -- Case studies.
Available: Copies:
5. 
Cover image for Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
Making the case -- Making choices -- Ear to the ground -- Courting online influencers -- Corporate
Available: Copies:
6. 
Cover image for The power of two : how smart companies create win-win customer-supplied partnerships that outperform the competition
by 
Cordón, Carlos.
Format: 
Books
Publication Date 
2008
Excerpt: 
Success in business Case studies
Available: Copies:
7. 
Cover image for Connecting with your customers.
by 
Harvard Business School.
Format: 
Books
Publication Date 
2006
Excerpt: 
customer make the case / Gerald Bertsell and Denise Nitterhouse -- How Best Buy's executives learn from the
Available: Copies:
8. 
Cover image for Trust-based selling : using customer focus and collaboration to build long-term relationships
by 
Green, Charles H.
Format: 
Books
Publication Date 
2006
Excerpt: 
Understanding buying and selling -- How buyers buy -- Trust-based selling -- The business case for
Available: Copies:
9. 
Cover image for Revolutionize your customer experience / Colin Shaw.
by 
Shaw, Colin, 1928-
Format: 
Books
Publication Date 
2005
Excerpt: 
-assessment summary sheet -- 10. Understanding, action, and embedding -- 11. Case study : from the most ridiculed to
Available: Copies:
10. 
Cover image for Who stole my customer?? : winning strategies for creating and sustaining customer loyalty
by 
Thompson, Harvey.
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer Defection: The Case for Action -- When Prior Strengths Become Your Weaknesses -- Boutique
Available: Copies:
11. 
Cover image for Culture and positioning as determinants of strategy : personality and the business organization
by 
Ellson, Tony, 1953-
Format: 
Books
Publication Date 
2004
Excerpt: 
. Conceptualization of the case study -- 9. Triangulation -- Pt. VI. Finale -- 10. Discussion and conclusions.
Available: Copies:
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