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1. 
Cover image for Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
by 
Paharia, Rajat.
Format: 
Books
Publication Date 
2013
Excerpt: 
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement /
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2. 
Cover image for Advances in relationship marketing
Advances in relationship marketing
Advances in relationship marketing
by 
Payne, Adrian.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1995
Excerpt: 
-Term Customer Loyalty: A Strategic Approach / Moira Clark and Adrian Payne -- 4. Internal Marketing: Myth versus
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