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25. 
Cover image for Brand storytelling : put customers at the heart of your brand story
Brand storytelling : put customers at the heart of your brand story
by 
Rodriguez, Miri, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
: what is it? -- Where do I start? -- The magic (and magic tricks) in storytelling -- IMC reimagined
Available: Copies:
26. 
Cover image for Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty
Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty
by 
Van Hooser, Phillip, 1957-
Table of contents only http://www.loc.gov/catdir/toc/ecip0512/2005013737.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0622/2005013737-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005013737-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
the last few seconds count -- Conclusion : the magic of service professionalism -- Service
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