by
Hochman, Larry.
Format:
Books
Publication Date
2010
Excerpt:
become essential reading for business leaders in the coming years."--BOOK JACKET.
by
Knapp, Duane E.
Format:
Books
Publication Date
2008
Excerpt:
The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands
by
Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format:
Books
Publication Date
2005
Excerpt:
-- Further reading Index -- List of figures Figure 1.1 Branding models Figure 3.1 Brand versus customer