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1. 
Cover image for The relationship revolution : closing the customer promise gap
by 
Hochman, Larry.
Format: 
Books
Publication Date 
2010
Excerpt: 
become essential reading for business leaders in the coming years."--BOOK JACKET.
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2. 
Cover image for The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
by 
Knapp, Duane E.
Format: 
Books
Publication Date 
2008
Excerpt: 
The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands
Available: Copies:
3. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Further reading Index -- List of figures Figure 1.1 Branding models Figure 3.1 Brand versus customer
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